Jon Matzner is Co-Founder of Sagan Passport, a company in the passport and travel document services sector that he acquired through entrepreneurship through acquisition. Jon brings a dual perspective to the ETA community — having spent time on the investor side of search fund transactions before making the leap to operator himself.

At SMBash 2026, Jon shares his journey from identifying a niche, service-based acquisition target to running and growing the business post-close. He speaks on what it's like to operate in an industry you didn't come from, how to earn the trust of an existing team, and what the investor-to-operator transition taught him about what actually matters in building a durable small business.