Jackie Hirsch is the Founder of Crowne Atlantic, a business brokerage and M&A advisory firm specializing in small to mid-market business sales. With years of experience representing both buyers and sellers across a wide range of industries, Jackie understands the acquisition process from every angle — what sellers want, how brokers evaluate offers, and what separates buyers who close from those who don't.

At SMBash 2026, Jackie offers a broker's perspective on finding, evaluating, and winning off-market and on-market deals. She shares how to build productive relationships with business brokers, what to do and not do when you're making an offer, and how to position yourself as the buyer a seller actually wants to hand their business to.