Jackie Hirsch is the Founder of Crowne Atlantic, a business brokerage and M&A advisory firm specializing in small to mid-market business sales. With years of experience representing both buyers and sellers across a wide range of industries, Jackie understands the acquisition process from every angle — what sellers want, how brokers evaluate offers, and what separates buyers who close from those who don't.

At SMBash 2026, Jackie joins John Hannum for a candid panel of war stories from decades inside the ETA community. As someone who has seen countless deals from the broker's seat — the ones that closed, the ones that fell apart, and everything in between — Jackie brings unfiltered perspective on the lessons that only come from years of experience. Expect real stories, hard-won wisdom, and the kind of honest conversation that doesn't usually make it onto a conference stage.