Eric Pacifici is a Founding Partner at SMB Law Group, a law firm built exclusively to serve self-funded searchers and small business acquirers. One of the most prolific voices in the ETA community on social media, Eric has counseled hundreds of searchers through letters of intent, purchase agreements, rep and warranty negotiations, and closing — bringing rare clarity to the legal side of a complex process.

At SMBash 2026, Eric cuts through the legal jargon to help searchers understand what actually matters in a purchase agreement, what to push back on, and when to walk away. If you're preparing to buy a business, his session will give you the framework to protect yourself and close with confidence.