Eric Pacifici

Eric Pacifici

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Eric Pacifici

SMB Law Group

Founding Partner

Eric Pacifici is a Founding Partner at SMB Law Group, a law firm built exclusively to serve self-funded searchers and small business acquirers. One of the most prolific voices in the ETA community on social media, Eric has counseled hundreds of searchers through letters of intent, purchase agreements, rep and warranty negotiations, and closing — bringing rare clarity to the legal side of a complex process.


At SMBash 2026, Eric joins Kevin Henderson to cover risk management during the deal — the practical legal and structural protections that every searcher needs in their toolkit before they get to the closing table. As Founding Partner of SMB Law Group and one of the most-followed voices in the ETA community, Eric translates complex deal mechanics into clear guidance: what indemnification provisions matter, where sellers push back hardest, and how to structure your agreement to protect yourself when things don't go exactly as planned post-close.